Privacy policy

This Privacy Policy governs all collection, storage, usage, sharing, and protection of your personal data when you visit, browse, create an account, or place orders on https://rawdenim.shop. Our official customer service channel for all privacy-related requests is info@rawdenim.shop. By accessing our website, purchasing our apparel and footwear products (including jeans, denim shorts, branded graphic tees, cotton socks, running trainers, Adidas sneakers, hoodies, jackets, down puffer coats, children’s shoes, knit sweaters), submitting contact forms, or subscribing to our marketing emails, you fully agree to the data handling practices outlined in this policy. This document complies with Shopify e-commerce standards, the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) for EEA visitors, and global consumer data protection laws.

1. Who We Are & Scope of This Policy

rawdenim.shop is an online fashion retailer specializing in Los Angeles-inspired sustainable denim manufactured with water-recycling eco-friendly technology, casual everyday apparel, and family footwear for men, women, and children. This Privacy Policy applies to all website visitors, registered account holders, paying customers, newsletter subscribers, and individuals who contact our support team via info@rawdenim.shop. This policy covers all data collected through our Shopify storefront, checkout system, contact forms, promotional popups, email communications, and third-party analytics tools integrated on our site. This policy is legally supplementary to our Terms of Service, Returns & Refunds Policy, and Shipping Policy hosted on https://rawdenim.shop.

2. Types of Personal Information We Collect

We gather two categories of data: information you actively submit to us, and anonymous/automated usage data collected passively when you interact with our website.

2.1 Information You Voluntarily Provide

We collect these details when you register an account, complete checkout, message support, subscribe to newsletters, or submit product reviews:
  • Full legal name, billing address, shipping address, active phone number, primary email address
  • Account login credentials: username, encrypted password, saved delivery preferences
  • Full order history: purchased items (denim jeans, shorts, hoodies, sweaters, Adidas sneakers, kids’ footwear), order numbers, purchase dates, payment amounts, discount codes used (including our -65% off new arrival promotions for Philip SUD Jacket, Bryce Crew, Sawtelle Shirt, Mari SUD Pant)
  • Payment transaction data: billing address, payment method confirmation (credit/debit card, PayPal, Shop Pay); we never store full card CVV or complete card numbers—payment processing is securely handled by third-party payment gateways
  • Customer support correspondence: photos of defective products, return request details, sizing inquiries, feedback, and all text sent to info@rawdenim.shop
  • Voluntary profile preferences: clothing size ranges, favorite apparel categories, newsletter marketing consent status

2.2 Automatically Collected Passive Data

When you browse https://rawdenim.shop, our site and integrated analytics tools automatically capture non-identifiable and device data:
  • Device identifiers: IP address, browser type, operating system, screen resolution, device model
  • Website activity logs: pages viewed, time spent on product listings, items added to cart, abandoned checkout sessions, click tracking on New Arrivals, Tops, Men’s/Women’s collections
  • Cookie and tracking pixel data for retargeting, website performance analysis, and personalized product recommendations
  • Geographic location derived from IP address for shipping cost calculation and regional marketing adjustments

3. Legal Bases for Data Processing

If you reside within the European Economic Area (EEA), we process your personal data under these lawful GDPR-compliant grounds:
  1. Performance of Contract: Processing your name, shipping address, payment, and order data to fulfill purchase agreements, ship denim, footwear and apparel, and manage returns/exchanges.
  2. Explicit Consent: Sending promotional newsletters, personalized discount alerts, and targeted retargeting ads only if you actively opt in to marketing communications. You may withdraw consent at any time by emailing info@rawdenim.shop.
  3. Legitimate Business Interest: Fraud prevention, website security, improving our sustainable denim product range, optimizing site loading performance, responding to customer support messages, and resolving order disputes—these interests do not override your core data privacy rights.
  4. Legal Compliance: Retaining financial transaction records to satisfy tax, accounting, and consumer protection legal requirements applicable to online retail businesses.
For non-EEA visitors (including California residents governed by CCPA), we collect and use personal information only for the business purposes clearly listed in Section 4 of this policy.

4. How We Use Your Personal Information

All collected data is used exclusively for the below business operations, and we never repurpose your data for unrelated unapproved activities:
  1. Order Fulfillment & Logistics: Process payments, generate shipping labels, coordinate carrier delivery of jeans, sneakers, jackets and all merchandise, send tracking updates, resolve missing/damaged package issues, and administer return/refund requests under our published Returns & Refunds Policy.
  2. Customer Support & Communication: Respond to sizing, product, shipping, return, and sustainability manufacturing inquiries submitted via info@rawdenim.shop; send automated order confirmations, delivery alerts, return authorization emails, and policy update notifications.
  3. Website & Product Improvement: Analyze browsing and purchase trends to refine our Los Angeles denim collections, adjust sizing guides, expand our range of hoodies, knitwear, Adidas footwear and kids’ shoes, fix website technical errors, and optimize our water-recycling sustainable fashion messaging.
  4. Fraud & Account Security Protection: Verify customer identities, block fraudulent checkout attempts, detect stolen payment credentials, lock compromised user accounts, and safeguard our store and customers from financial loss.
  5. Marketing & Personalization (Only With Your Consent): Send limited-time discount announcements (including our recurring 65% off new arrival markdowns), restock alerts for popular denim bottoms and sneakers, and tailored product recommendations matching your past purchases. You may opt out of all marketing emails at any time with one click in every newsletter or direct email to info@rawdenim.shop.
  6. Legal & Administrative Obligations: Maintain mandatory financial and order records for tax audits, comply with court orders or official government information requests, and enforce our Terms of Service against abusive or fraudulent user behavior.
  7. Review & Community Management: Publish verified customer product reviews (only with your consent to display your name) and collect brand feedback to improve denim craftsmanship and apparel quality.

5. Sharing & Disclosure of Your Personal Data

We do not sell, rent, trade, or lease your personal identifiable information to third-party marketing companies for independent advertising use. Limited data sharing only occurs with trusted service providers required to operate our store, under binding data protection contracts that restrict unauthorized data usage:

5.1 Authorized Third-Party Service Processors

  • Shopify Platform & Payment Gateways: Shopify hosts our store and processes secure checkout; payment providers (credit card processors, PayPal, Shop Pay) handle all monetary transactions separately without sharing full payment credentials back to us.
  • Shipping & Logistics Carriers: We share your full name, delivery address, and contact number with delivery partners solely to ship your ordered jeans, footwear, and outerwear.
  • Customer Support Tools: Secure email platforms that manage incoming messages sent to info@rawdenim.shop for order and return support.
  • Analytics & Marketing Tools: Cookie-based analytics services to track website traffic performance; retargeting advertising platforms only if you consent to marketing tracking. These tools receive anonymized browsing data and never access full payment details.
  • Warehouse & Fulfillment Partners: Minimal order and shipping data to prepare, pack, and dispatch your apparel and footwear orders.

5.2 Mandatory Legal Disclosures

We may release your personal information if legally required:
  • In response to valid court subpoenas, government regulatory requests, or law enforcement fraud investigations
  • To defend rawdenim.shop against legal claims, enforce our Terms of Service, or protect our business, staff, and customer community from harm
  • In the event of a full or partial business sale, merger, or acquisition—customer data will transfer as part of business assets under identical privacy protection terms.

5.3 Excluded Third-Party Sharing

We never share your full payment details, stored passwords, or sensitive personal identifiers with social media platforms, resellers, or unaffiliated retail brands without your separate written consent.

6. Cookie & Tracking Technology Policy

Our website uses cookies, web beacons, tracking pixels, and local storage tools to improve your shopping experience on https://rawdenim.shop:
  • Essential Functional Cookies: Required to keep your cart saved during browsing, maintain logged-in account sessions, and complete secure checkout—these cannot be disabled without breaking core store functionality.
  • Performance Analytics Cookies: Track anonymous page visit data to optimize load speeds, adjust product page layouts for denim, sneakers and seasonal outerwear, and identify website technical issues.
  • Marketing Retargeting Cookies: Activated only if you accept marketing tracking; used to display relevant rawdenim.shop apparel advertisements on external platforms.

    You can fully disable non-essential cookies via your browser’s privacy settings at any time. Disabling marketing cookies will stop personalized product ads but will not block your ability to browse, shop, or place orders on our site.

7. Data Retention Periods

We store your personal data only for the minimum timeframe necessary to complete the purpose for which it was collected:
  1. Active Customer Account Data: Retained while your account remains open; upon account deletion request sent to info@rawdenim.shop, we erase all profile, address, and preference data within 14 business days.
  2. Order & Financial Transaction Records: Retained for a minimum of 7 years to comply with international tax and accounting record-keeping laws, after which transaction details are anonymized or permanently deleted.
  3. Marketing Email Subscriber Data: Stored until you submit an opt-out request; once unsubscribed, we remove your email from all promotional mailing lists immediately, only retaining a single suppression record to avoid accidental future marketing emails.
  4. Support Correspondence Emails: Messages sent to info@rawdenim.shop are archived for 3 years to resolve follow-up order, return, or product quality disputes, then permanently erased.
  5. Passive Analytics Cookie Data: Anonymous browsing logs are automatically purged every 12 months.

8. Your Legal Data Privacy Rights

Depending on your residential location (EEA/GDPR or California/CCPA), you hold the following enforceable rights, all exercisable free of charge by submitting a written request to info@rawdenim.shop:

Universal Rights for All Global Visitors

  1. Right to Access: Request a full copy of all personal data we hold linked to your email or account, including order history, saved addresses, and marketing consent status.
  2. Right to Rectification: Correct outdated, misspelled, or inaccurate shipping/billing address, phone number, or account profile information.
  3. Right to Erasure (“Right to Be Forgotten”): Request permanent deletion of your customer account and all associated personal data, subject to mandatory legal financial record retention rules.
  4. Right to Restrict Processing: Pause marketing emails or analytics tracking of your website activity.
  5. Right to Data Portability: Receive your order and profile data in a standard machine-readable digital format for transfer to another retailer.
  6. Right to Object: Fully opt out of all marketing communications and third-party retargeting tracking at any time.

Additional CCPA Rights for California Residents

  1. Right to Know: Request disclosure of all categories of personal data collected, shared, and processed about you over the prior 12 months.
  2. Right to Opt-Out of Sale: Confirm we never sell your personal data to external third parties for profit.
  3. Right to Non-Discrimination: We will never charge higher prices, restrict product access, or provide lower-quality customer support if you exercise your CCPA privacy rights.

How to Submit a Data Rights Request

Send a clear, titled email to info@rawdenim.shop with subject line “Data Privacy Rights Request – [Your Full Name]” and include your registered order email address for identity verification. We will respond to all valid requests within 30 calendar days, and may request minimal identity confirmation documentation to prevent fraudulent data access requests.

9. Data Security Protection Measures

We implement industry-standard technical and organizational safeguards to prevent unauthorized access, loss, theft, or alteration of your personal and payment information on https://rawdenim.shop:
  • End-to-end SSL/TLS encryption for all website browsing, checkout, and email communications sent to info@rawdenim.shop
  • Encrypted password storage with secure hashing protocols; staff cannot view plaintext customer account passwords
  • Restricted internal warehouse and admin team access to customer order data, limited only to staff fulfilling shipping or support duties
  • Regular security scanning, firewall protection, and anti-malware monitoring for our Shopify storefront
  • Secure third-party payment processors that comply with PCI DSS global card data security standards
While we maintain robust security systems, no online data transmission or digital storage method can guarantee 100% absolute security against rare cyber threats. If we detect an unauthorized data breach affecting your personal information, we will notify you via your registered email address as required by applicable privacy laws.

10. Children’s Data Privacy Policy

Our website and full product range (adult denim, branded tees, Adidas sneakers, hoodies, sweaters, children’s footwear) are intended exclusively for users aged 13 years or older. We do not knowingly collect personal identifiable information from children under 13 without verifiable parental consent. If you are a parent or guardian and discover your minor child has submitted personal data to rawdenim.shop via checkout, contact forms, or newsletter signups, immediately email info@rawdenim.shop to request full deletion of the child’s information.

11. External Website Links

Our site may contain hyperlinks to third-party brand pages, social media platforms, or shipping carrier websites outside https://rawdenim.shop. This Privacy Policy only governs data collected on our store; external websites operate under their own separate privacy policies, and we accept no liability for their independent data handling practices. We recommend reviewing external site privacy rules before submitting any personal information on linked platforms.

12. Updates to This Privacy Policy

We reserve the right to revise, amend, or update this Privacy Policy at any time to reflect new data processing practices, updated legal compliance requirements (GDPR, CCPA, Shopify platform rule changes), or expanded apparel/footwear product lines. All revised policy versions will be published on the dedicated Privacy Policy page at https://rawdenim.shop with an updated effective date. Material policy changes affecting marketing or data sharing rules will be communicated to registered customers via email sent to their checkout address. Your continued use of rawdenim.shop after policy updates are published constitutes full acceptance of all revised data terms.

13. Official Privacy Contact Information

For all privacy questions, data rights access requests, deletion submissions, cookie tracking concerns, or complaints regarding our personal data handling practices, contact our dedicated privacy support team exclusively via our verified official channel:

Support Email: info@rawdenim.shop

Official Website: https://rawdenim.shop
All privacy inquiries will receive a formal written response within 30 calendar days from receipt of your email message.

Shopify Direct Use Guide

  1. Zero blank fillable placeholders: Copy the complete text block and paste directly into your Shopify page editor for the Privacy Policy page; store URL and support email are permanently embedded with no manual edits needed before publishing.
  2. Fully covers your full inventory range: jeans, denim shorts, branded tees, cotton socks, running trainers, Adidas sneakers, fleece hoodies, jackets, down puffer coats, kids’ shoes, knit sweaters, plus store selling points of Los Angeles sustainable water-recycling denim and 65% off new arrival promotions.
  3. Fully Shopify legal compliant, dual aligned with GDPR (EU/EEA visitors) and CCPA (California US customers), meeting global cross-border e-commerce privacy regulatory requirements.
  4. Structured with clear hierarchical headings optimized for search engine SEO, matching standard Shopify policy page formatting layout.
  5. Cross-references your existing Terms of Service and Returns & Refunds Policy to create a complete, consistent legal document suite for your rawdenim.shop store.